Branding for a large resort in Ehrenberg, Arizona. While technically an RV resort, Arizona Oasis is much more upscale than the type of resort implies. To offset that common association we used both lettering and colors that would imply a much higher end experience. As is the case when residing at the resort.
The client asked for a logo that was flexible in usage for more vertical implementations. As the name can get lengthy when put side by side, we worked on a solution that can be stacked.